"Thus a phoneme is a group of slightly different
I've always loved playing with type. We're exposed to letter forms very early on in our lives. The familiarity we have with them allows design to explore the relationships between form and function. Never sacrificing one for the other. The first image represents my attempt at condensing the entire english alphabet into one textmark while remaining legible–familiar. My initial intention was to use two letters per text form, totalling 13 letters.
I think it's entertaining when people claim that they know exactly how large, small or emphasized type should be. Given the proper time, I'm sure I can provide a solution contrary to their predispositions. Other times, I implicitly state that they should look again. ;)
Imagine a brand landscape defined by the individual; the consumer, the prospect, the common surveyor–a marketplace that evolves organically based on consumer interaction and feedback. A company and their agency-both accountable for their products, services and ideas. Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is systematic growth based on interoperation without ration. Mass communications leveraged by the individual. Products and services rising and falling on their own merits. Someone googles "sucker born everyday," every minute. Advertising talks too much, art requires no explanation and we live in the middle. Create relevancy.
