Semiotics and it's 3 branches;
Relation between signs and the things to which
they refer; their denotata, or meaning
Relations among signs in formal structures
Relation between signs and the effects they
have on the people who use them
I've written about and explored this subject a lot over the years.→
It is the end-use of the visual element that defines its position within the broader visual language known as graphic design. So when the Jedi jargon starts flying, just look at how the components are being utilized and communicated to the prospect. End usage will help you refine and define its usage and place within the branding.