10.19.2011
Critiquing other creative's work online
I think it is okay. We have enough critics as it is. ;)
I think most do not comment for fear that said marketer or creative agency may one day be their employer.
A rule (in my opinion) that I try to follow, as is the case with any critical critique of creative; if you have a complaint or issue with the work, be sure that your critique is part of a solution. Let it be well thought out, not impulsive and arbitrary. If you do not like it and can not formulate a reason why, it's best to not convolute the information used to shape the work. Ultimately, this undermines the talent and help of everyone involved.
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Imagine a brand landscape defined by the individual; the consumer, the prospect, the common surveyor–a marketplace that evolves organically based on consumer interaction and feedback. A company and their agency-both accountable for their products, services and ideas. Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is systematic growth based on interoperation without ration. Mass communications leveraged by the individual. Products and services rising and falling on their own merits. Someone googles "sucker born everyday," every minute. Advertising talks too much, art requires no explanation and we live in the middle. Create relevancy.
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