Excited to announce that the latest edition of Drinking With Adholes NYC will be held at Adholes HQ. Recently, Adholes founder, Marc Lefton started an agency called Half Fiction, leveraging his experience in traditional, interactive and experiential marketing and combining it with what he's developed as a pioneer of social media for the past five years. Please join us at Half Fiction for complimentary wine, and other cool stuff to be announced.
Half Fiction
130 W 3rd Street
3N
New York, NY 10012
Complimentary wine will be served.
$15 advance, $20 at the door/day of event
Tickets will sell out quickly, please purchase now.
Marc has given me a promo code for $5-off: unique
Thanks Marc! Purchase tickets -> here.
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**UPDATE**
Amour Obscur will be playing the event at 8:30. They're a Weimar Republic era Cabaret act playing your favorite punk songs from the Clash, Ramones, etc.
1.12.2010
1.06.2010
PREDICTIONS FOR 2010:
If you're entertained by these, please read 2009's or 2007's. 100% of everything that I've ever written, is in english--guaranteed. You can be sure that the list below continues with 100% *accuracy.
1. The company that created your browser has convinced you that you're surfing the internet in cloak mode, safely. Don't worry about your cable provider, bank, credit card or mobile company-turned ISP. They're looking the other way too.
2. I know what you did last summer. I also know where you did it. I also know with whom you did it.
3. Bluetooth enabled Bras are all-the-rage. There'll be an AR app for it soon. You can hold your phone up to your girlfriend's chest and see which one she wore that day.
4. The more free software we use, the less free we are.
5. An actor or actress will trademark their digital counterpart and license the use of their character to Robert Zemeckis. This decreases salary models as well. As a result, theatre makes a comeback.
6. Media Player is the best term to use when referencing anything that engages you, that isn't a human.
7. Paper becomes more valuable than the money that's printed on it. Rogue economies have proven this time and again.
8. iTunes officially becomes a browser. It is then linked to MacNet and LaLa.com
9. As I leave the Running Store, a pair of Nike Pluses chase me out of the door when the alarm sounds upon exiting, because I purchased a pair of Saucony, instead. Half way down the street, one of Nike's Influence Officers approach me with a mysterious shoe box in hand. --Engagement Marketing.
10. Security is the new commodity after transparency. Nike's Influence Officer is arrested for stalking. 2010 Launches the first Influencer Code of Standards Summit.
11. Small markets still require big ideas. You'll find companies that only procure data about socks, or crayons or spoons. Micro data aggregation is much easier and more viable to marketers. The demographic is traded out for Target and ROT; Return On Target becomes the new initiative.
12. Those who continue to perpetuate the conversation as the cornerstone of emerging media, will stop talking about conversation and actually have one, about something else. In-fact, most of them have stopped talking all-together as they've been promoted to corner offices.
13. Customization is your greatest unique selling proposition. Offer it or someone will customize it for you, without your consent.
14. Search is driven by questions. People have already stopped asking questions, again.
15. You might want to change your title: Creative Analytics Director, Research Designer, Art Curator or even, Lead Influence Officer. (this only applies to marketing, PR, advertising and media--essentially industries that do the same thing)
16. It is soon discovered that Social Media Gurus are the ones that took *social* out of media and turned it into work. Bravo lurkers, Bravo. I'm unfriending you, too.
17. Design and Art will be the very first socially accredited profession. Meaning, you'll be voted into the title by reputation and the merit of your work. Let's hope that other industries follow suit.
18. Fill in the blank: What are your predictions? I'll add them as I receive them and credit them, if you like. Highly unlikely that I'll receive any, but it's all in good fun. ;)
*This does not include, spelling or grammar.
1. The company that created your browser has convinced you that you're surfing the internet in cloak mode, safely. Don't worry about your cable provider, bank, credit card or mobile company-turned ISP. They're looking the other way too.
2. I know what you did last summer. I also know where you did it. I also know with whom you did it.
3. Bluetooth enabled Bras are all-the-rage. There'll be an AR app for it soon. You can hold your phone up to your girlfriend's chest and see which one she wore that day.
4. The more free software we use, the less free we are.
5. An actor or actress will trademark their digital counterpart and license the use of their character to Robert Zemeckis. This decreases salary models as well. As a result, theatre makes a comeback.
6. Media Player is the best term to use when referencing anything that engages you, that isn't a human.
7. Paper becomes more valuable than the money that's printed on it. Rogue economies have proven this time and again.
8. iTunes officially becomes a browser. It is then linked to MacNet and LaLa.com
9. As I leave the Running Store, a pair of Nike Pluses chase me out of the door when the alarm sounds upon exiting, because I purchased a pair of Saucony, instead. Half way down the street, one of Nike's Influence Officers approach me with a mysterious shoe box in hand. --Engagement Marketing.
10. Security is the new commodity after transparency. Nike's Influence Officer is arrested for stalking. 2010 Launches the first Influencer Code of Standards Summit.
11. Small markets still require big ideas. You'll find companies that only procure data about socks, or crayons or spoons. Micro data aggregation is much easier and more viable to marketers. The demographic is traded out for Target and ROT; Return On Target becomes the new initiative.
12. Those who continue to perpetuate the conversation as the cornerstone of emerging media, will stop talking about conversation and actually have one, about something else. In-fact, most of them have stopped talking all-together as they've been promoted to corner offices.
13. Customization is your greatest unique selling proposition. Offer it or someone will customize it for you, without your consent.
14. Search is driven by questions. People have already stopped asking questions, again.
15. You might want to change your title: Creative Analytics Director, Research Designer, Art Curator or even, Lead Influence Officer. (this only applies to marketing, PR, advertising and media--essentially industries that do the same thing)
16. It is soon discovered that Social Media Gurus are the ones that took *social* out of media and turned it into work. Bravo lurkers, Bravo. I'm unfriending you, too.
17. Design and Art will be the very first socially accredited profession. Meaning, you'll be voted into the title by reputation and the merit of your work. Let's hope that other industries follow suit.
18. Fill in the blank: What are your predictions? I'll add them as I receive them and credit them, if you like. Highly unlikely that I'll receive any, but it's all in good fun. ;)
*This does not include, spelling or grammar.
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Imagine a brand landscape defined by the individual; the consumer, the prospect, the common surveyor–a marketplace that evolves organically based on consumer interaction and feedback. A company and their agency-both accountable for their products, services and ideas. Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is systematic growth based on interoperation without ration. Mass communications leveraged by the individual. Products and services rising and falling on their own merits. Someone googles "sucker born everyday," every minute. Advertising talks too much, art requires no explanation and we live in the middle. Create relevancy.
