"The future of advertising is no advertising. Communities around brands cannot be sustained without large sums of investment funds, the very antithesis of how a group of people are actually encouraged to gather.
The advertising world is seeking to justify it's existence without taking into consideration the "groundswell" of new communities that are actually depending on each other, outside of currency and influence, for their needs. The future of advertising is now and it is right in front of us, but there is little hope that it will continue to remain relevant, unless...
...it continues to strangle the public and hope that we don't notice."
via Bret Bernhoft→ - Scroll down to the comments.
The article this comment is posted presents a long list of Future of articles spanning almost 20 years. What do you think?
Imagine a brand landscape defined by the individual; the consumer, the prospect, the common surveyor–a marketplace that evolves organically based on consumer interaction and feedback. A company and their agency-both accountable for their products, services and ideas. Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is systematic growth based on interoperation without ration. Mass communications leveraged by the individual. Products and services rising and falling on their own merits. Someone googles "sucker born everyday," every minute. Advertising talks too much, art requires no explanation and we live in the middle. Create relevancy.
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