LOGO
A unique graphic designed to represent a company, service or idea. There is no reinterpretation or alternative to this graphic. It is used consistently to identify the same idea, product or service. No matter how abstract the idea, product or service is.
SYMBOL
A geometric shape/shapes designed to correspond/represent a phrase or word derived from human syntax, in any language.
IDENTITY
A broader visual system of language that uses a Logo as the foundation for establishing a recognizable system of colors, shapes and typography.
BRAND
The emotional context in which an individual associates themselves and their respective experiences with an idea, product or service.
ICON
A literal/graphic representation of an idea, product, service or object, designed to appeal to the broadest set of narrow-minded perspectives with a clear and unanimous observation by all.
NOTE: One thing to remember, these are defined by the end-result of their usages.
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Imagine a brand landscape defined by the individual; the consumer, the prospect, the common surveyor–a marketplace that evolves organically based on consumer interaction and feedback. A company and their agency-both accountable for their products, services and ideas. Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is systematic growth based on interoperation without ration. Mass communications leveraged by the individual. Products and services rising and falling on their own merits. Someone googles "sucker born everyday," every minute. Advertising talks too much, art requires no explanation and we live in the middle. Create relevancy.
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