EVOLUTION OF THE CAMPAIGN

Inspired by this maxim:
"A camel is a horse designed by committee."
-Sir Alec Issigonis

2 Wishes Granted, 6 more to go

I previously posted about 8 wishes and it's efforts for children with learning disabilities and dyslexia. So far, two of the wishes have been granted.

1) Interview with Paul Orfalea, Mr. Kinko's himself and
2) Featured/linked on 88 websites.

Things are going so well. We have another wish granted (more details coming)! I'm at Sundance right now and will be posting a video of some stuff we are doing here. So much to tell you all. When I catch my breath I will update you all.

Paul

If you can't donate, spread some linke love instead.


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Video of First Wish Granted:
,
1st Wish Granted! Paul Orfalea - video powered by Metacafe

ACCESS : INFORMATION

Logic + Emotion recently published an article about information dissemination. With a suggested reasoning that prior to today's social media tools, perhaps most of us were hoarding information.

Knowledge hoarders are really good at soaking up knowledge. They can also be very good at expressing what they know in an engaging fashion—but what makes them hoarders is that they don’t always disclose the how. Speaking of—how do I know all this? Because prior to blogging, I probably was a knowledge hoarder to some extent (even if I didn’t realize it)."

Assuming I'm understanding the context in which L+E is epitomizing it's How/Share concept, I don't disgree with hoarding. However, I don't think How/Share is new. In-fact, as I stare at the graphic accompanying the article I'm reminded of the power of branding. A company's brand dichotomy could easily replace the terms associated with the call outs. Beginning with strategy and creative. Each call out easily replaceable with, Ideas, Products, Consumer, Development–and so on. And on a social and philosophical level, if Nietzsche saw this, he might perceive it as the diagram of an individuals Will-to-Power and self awareness. My point, we've always shared. Or at the least, desperately wanted too. It's inherently dependent on growth and I suspect a natural human motive stemming from curiosity.

Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is systematic growth based on interoperation without ration. Distribution of knowledge and experience without constraints or ethical reservation generally held by the morally decaying foundations of science, religion and politics within World 1.0. Nothing inferred by an over zealous teacher, politician or religious figure, learning becomes organic. An unsettling truth has no place to hide.

With this in mind, what do we do with all of this? We share it. We have to. We want to engage in a conversation about it. For the first time ever, we all have an open conversation with the world. A casual one at that. In some cases, the How/Share concept can certainly be attributed to selfish motives but more then likely a true blogger will go beyond self-promotion. Teaching and informing with selling as a possible extension thereafter.

Some claim that this information overload isn't healthy. I believe the internet offers a simple solution not previously offered in any other academic environment regarding information or knowledge. A solution without linear constraints regarding progressive thought. Most proposed curriculum's still alienate the objective mind's power of observation and processes which subsequently lead to a notion or even contradictory thoughts.–Choice. The internet offers choice. As simple as it sounds, that's where we are now. We have a shit load of choices. But unlike the traditional media-scapes the previously offered choice, the internet demands we engage it beyond the visual plane with choice as motive and entertainment as a result thereof. Never mind the quantity of information, first and foremost it offers an individual the ability to seek by choice. When and where-how and what. Learning is no longer static. Knowledge is dynamically restructured based on it's participants and contributions. At some point, I imagine AdSense programs becoming RelativeSense. You get what you give.

Back to How/Share, my view, it was previously to expensive for most social classes to take part in How/Share. Thinking, overall, is know leveraged. World 2.0, Share how.

HADOUKEN!-That Boy That Girl promo video

Thanks AV club for finding the tune.

The Machine is Us/ing Us

An excellent piece created to communicate Culture 2.0, WEB 2.0 should die a horrible death in a typographical fight.

I can see it now, W get's low to the ground and begins chomping towards B's direction while E out-maneuvered W with a vertical leap into the air where it remains flapping in the wind like a bat. B takes it in the side, looking more like an R with a limp. B falls to the ground. Dangling like a helpless lowercase g, remnants strewn across the white void of space–er, hmm.


Cool video below.




Culture 2.0! Death to the Philistines!

Thanks, Marc Lefton for this great find.

PRINCIPLES OF INVENTION II

On Programming Matters, Steve Riley recently posted what he considers to be the Top 10 Attributes of a Great Programmer.

"With all the latest attention again on what does and doesn’t make a good programmer, I couldn’t help but put together my own top 10 list."

After reading the entire post I quickly returned the initial bulleted list:

The Top 10 Attributes of a Great Programmer

1. Being a great problem solver.


2. Being driven and lazy at the same time.


3. Ability to understand other people’s code


4. Having a passion for programming


5. Loving learning for the sake of learning


6. Being good at math


7. Having good communications skills


8. Strong debating skills


9. Extreme optimism


10. Extreme pessimism

I feel like these are an identical list for what might be considered a strong creative in advertising. Or, a conceptual thinker–a Concept Director. With the exception of two minor amendments, I would like to apply this list to the creatives who might be reading this post. Aside from being a great creative person, there are some fundamentals to succeeding in this industry. This list serves me just as much if not more. I should be reminding myself of these things daily. Before my first cup of coffee and after my second aneurysm. So, let's reevaluate this in the context of a creative professional in the advertising industry:

The Top 10 Attributes of a Great Creative

1. Being a great problem solver.


2. Being driven and lazy at the same time.


3. Ability to understand other people’s concepts and ideas


4. Have a passion for advertising as an art-from


5. Love learning for the sake of learning


6. Know how to use a calculator


7. Having good communications skills


8. Strong debating skills


9. Extreme optimism


10. Extreme pessimism

Interestingly enough, this brings me back to the challenge of semantics both as industry jargon and human syntax in general. A common pole-star can be attributed to all successful and innovative endeavors of thought.

We are all carved from the same stone but, remain unique sculptures. Is advertising really that difficult?

TYPO GRAPHICAL

Check out the work of Thomas Broome

PROVERBIAL PARADOX

Or, The Short sayings that make me walk around in circles some days.


DEGREE OF CONFUSION
* Confused **Very confused ***F-ing my day up ****I'm plucking toe hairs out

All good things come to those who wait.
Time and tide wait for no man.***
Screw this. Time is an illusion. As far as I'm concerned, time missed me.

The pen is mightier than the sword.
Actions speak louder than words.***
I have a gun. Say something else I don't like.

Wise men think alike.
Fools seldom differ.*
Creativity is intelligence with a boner.

The best things in life are free .
There’s no such thing as a free lunch.**
Eat me, for free.

Slow and steady wins the race .
Time waits for no man.***
These two lines work great for a viagra ad.

Look before you leap .
Strike while the iron is hot.**
What? That's it–whomever leaps, gets a hot iron thrown at them.

Do it well, or not at all.
Half a loaf is better than none.**
Do everything half way. Everyone else needs something to do. Thus, you've effectively neutralized halves. Let's call it: A Division of Labor.

Birds of a feather flock together.
Opposites attract.***
These two terms totally contradict gay culture. People should be very offended by these.

Don’t cross your bridges before you come to them.
Forewarned is forearmed.**
How exactly does one attempt to cross a bridge without being on the bridge?


Doubt is the beginning of wisdom.
Faith will move mountains.*
I doubt faith.

Great starts make great finishes.
It ain’t over ’till it’s over.*
O-V-E-R, that's it. Final. End. Whether or not you started of great, it's over now. And most people probably don't care anymore. Move on.

Practice makes perfect.
All work and no play makes Jack a dull boy.*
I do nothing with great charisma. Clearly, I should be making triple my salary.

Silence is golden.
The squeaky wheel gets the grease.*
This is like winking at a women in dark room. WTF?

You’re never too old to learn.
You can’t teach an old dog new tricks.**
Alzheimer's: Learn something new everyday.


Absence makes the heart grow fonder.
Out of sight, out of mind.***
I use these as qualifiers during a date. I walk thirty feet ahead or behind my dates and then start talking to other women. In doing this, I find most do not agree with either one of these terms.

Too many cooks spoil the broth.
Many hands make light work.***
How about a finger? What does a finger do?

Hold fast to the words of your ancestors.
Wise men make proverbs and fools repeat them.****
This is great. Give someone advice and then patronize them for listening. Jerks.

THE VIRAL LEARNING CENTER

Apparently the word is out on viral campaigns. They've gone mainstream and everyone wants to do one. Ziddio has a class to help your company achieve real-world results.

Learn the techniques to fast track your career in alternative media.



Specific areas inlcude:
Filming yourself sitting at your desk
The art of falling
Hurting yourself
hurting others
Hurting animals
Using animals to hurt others...
...and many more.

ADS and AMBIENT MEDIA PLACEMENT

This one looks as though it might be spec work but a nice concept either way.
Comment if you know for sure.

ADS

About a year ago, myself and a few other art directors began some concepting work for the Candle Lighters Foundation. During the conceptual stages many of us found we were a little to close to the subject to be objective. And found ourselves emotionally overwhelmed due to personal experiences with cancer. It can be a difficult process excommunicating one's personal bias while working to inspire and motivate another person about that specifi topic. Concepting generally starts with dumping all the stuff you've seen and heard–treating the creative mind like the sponge that it is and wringing it out so it can absorb something new. Ideally, looking for that place were originality lives and emotion is the after-thought.


The work below deals with cancer and music tastefully. Nice work.

Thanks BriefBlog




Unfortunately, in the end, we never finished our concepts. I still have the initial concepts in one of my many notebooks. Hopefully we'll have an opportunity to execute them at some point this year.


Here are some ads as well as a self promotional piece from Kitch Velasco.




Title: Fish
Medium: Print Ad
CW: Kitch Velasco
AD: Nick Sanchez and Kitch Velasco
Client: Toshiba
Product: Plasma Refrigerator

You can find more of Kitch's work in his Deviant Profile

THE DILDO SONG

Hmm. I'm not sure how to introduce this. The Post title says it all.
NSFW



Thanks, Buddy, over on AdHoles



LEGAL: Any offense taken from this video, must be retruned. It's not yours to take.

ZIKI : Be Visble

Ziki–hmm, a wiki for a human? I'm not entirely sure how the name came about however, I do like what the site does.
It allows you to manage your identity with sponsored links. Your online identity that is.

As with almost all of the social networking sites popping ( back in 99' they called them community-driven ), Ziki offers a great deal of networking tools for managing everything on the web that pertains to you. Your networks, profiles, portfolio sites, blogs–whatever.

I did a vanity search through google and along with the general links associated with my name was a sponsored link that lead right to my Ziki. Pretty cool. Considering I'm always competing with the Jazz muscian. Which really isn't fair because my name is spelled with a c. All though, he's a better musician.



Your Ziki profile is sponsored on Google, Yahoo and MSN for free. Yeap–free. Also, a little birdie told me that sometime next month, members would be able to buy directly sponsored links on the major search engines for better visibility and search results. You'll be able to create your own key words.

"- And we are pushing things even further. We don't want people to just "be found" on the Internet -- we want to enable them to be proactive in promoting themselves. Launching next month, members can buy directly sponsored links on major search engines to promote themselves and they can manage these ads with their own budget and keywords, so they can craft their own advertising message and target it at web sites of their choice.

Each profile contains your blog feeds and subscribers, keywords you've created for customized searches, networks and blogs that you've subscribed too and whole slew of other tools. To be honest, I would suggest putting aside a few minutes if your interested in signing up. Below is shot of my profile ( don't be distracted by my dashingly, dow-eyed, good looks ) and some of the tools available.


I've received a few referrals from the site and anticipate more as membership grows.

For most of the creatives out there with portfolios blogs, designers, writers, fine artists, this is an ideal way to get your name out there.
If you decide to join, hit me up.

ADS

Agency: DDB Mudra Communications, New Delhi, India
Art director: Arnab Chatterjee, Divya Mehra
Copywriter: Kapil Dhawan, Talha Bin Mohsin

Thanks Ad-Dict

ADS

North South Magazine, Agency: Blattner Brunner SRC