The Lightship Group has announced that its new A-170 Video Lightsign airship. This revolutionary new technology can potentially be used to broadcast live TV, Internet sites, stock tickers, slide shows or virtually any other media on its full-color 30' X 70' LED screen.
The New Golden Rule?
1. Visitors tend not to look at big, block images, so don't put interactive elements,
such as navigation in these images.
2. People don't look intensely at images, but seem to use images as "anchors,"
which act as starting points for a scanning pattern.
3. Images of people draw attention more than images. The more personal the image,
the more powerful. Photos of employees do better than spokesmodel types. Sometimes, however, human images can distract from more important page elements, so testing
Google's Print Auction Fizzles
Google's effort to roll its advertising juggernaut beyond digital and into the world of print publications is struggling.
And that may not be a good thing for the print industry.