The Lightship Group has announced that its new A-170 Video Lightsign airship. This revolutionary new technology can potentially be used to broadcast live TV, Internet sites, stock tickers, slide shows or virtually any other media on its full-color 30' X 70' LED screen.
Bigger Outdoor
The New Golden Rule?
1. Visitors tend not to look at big, block images, so don't put interactive elements,
such as navigation in these images.
2. People don't look intensely at images, but seem to use images as "anchors,"
which act as starting points for a scanning pattern.
3. Images of people draw attention more than images. The more personal the image,
the more powerful. Photos of employees do better than spokesmodel types. Sometimes, however, human images can distract from more important page elements, so testing
is important.
Eye Tracking
Google's Print Auction Fizzles
Google's effort to roll its advertising juggernaut beyond digital and into the world of print publications is struggling.
And that may not be a good thing for the print industry.
Imagine a brand landscape defined by the individual; the consumer, the prospect, the common surveyor–a marketplace that evolves organically based on consumer interaction and feedback. A company and their agency-both accountable for their products, services and ideas. Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is systematic growth based on interoperation without ration. Mass communications leveraged by the individual. Products and services rising and falling on their own merits. Someone googles "sucker born everyday," every minute. Advertising talks too much, art requires no explanation and we live in the middle. Create relevancy.
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