Altoids
Agency: Leo Burnett, Chicago.
Folgers
Agency: Saatchi & Saatchi, NY
Copywriter: Josh Schildkraut
Art Director: Danielle Thornton
Creative Directors: Jan Jacobs, Leo Premutico
Executive Creative Director: Tony Granger
Hot Potatoe Chips
Onion Potatoe Chips
Agency: Shalmor Avnon Amichay / Young & Rubicam, Israel
Incredible Hulk
Agency: Saatchi & Saatchi, Dubai
Creative Director – Ed Jones
Copywriter – Avinash Sampath
Art Director – Andrew Leftley
Photographer – Sunil Raju
Retoucher – Ahmed Kunamed
Imagine a brand landscape defined by the individual; the consumer, the prospect, the common surveyor–a marketplace that evolves organically based on consumer interaction and feedback. A company and their agency-both accountable for their products, services and ideas. Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is systematic growth based on interoperation without ration. Mass communications leveraged by the individual. Products and services rising and falling on their own merits. Someone googles "sucker born everyday," every minute. Advertising talks too much, art requires no explanation and we live in the middle. Create relevancy.
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